The most important part of any website, business or personal, is by far the domain name that the website will have. That is the very first impression that anyone will get about your website and since we assume you want that impression to be a good one, which means that the domain name needs to be good and representative of you or your brand. If you believe that you are ready for a domain name registration, then we are actually going to advise you to read this article first because in it we are going to talk to you about three questions that you need to ask yourself before you register a domain.
Is the domain name the right size?
When it comes to the size of the domain name, this is an area that can get kind of complicated because it is important for it to not be too long, but it cannot be too short either, however keeping it long enough and short enough is also important. Confused? We’re not surprised, but what matters is that finding that balance is key. You need to make sure that the name is short and memorable, but not too short because that can actually give you the opposite effect. For example, when you take something like PizzaScience.com and compare it to PastaSci.com, what you get are two completely different outcomes. The first one may be longer, but the fact that the second one has an abbreviation makes it that much more difficult for people to remember it. Take a good look at your domain name and see if there is anything that you can do in order to improve the size of it.
Is it brandable?
When reading your domain name out loud, does it sound like the website of a brand? If yes then you are on the right track, but if it doesn’t then you need to make changes before the domain name registration. The best way to come up with a domain that is suitable for a brand is to keep it simple, memorable and add some novelty to it. You should try to avoid elements such as numbers or hyphens because they make the domain name sound unnatural and make it unnecessarily complicated. If you already have some of those elements in your domain name, then definitely make sure to remove them for a much more brandable feel.
Is it easy for people to pronounce?
Even though a lot of your visitors won’t be pronouncing your domain name out loud, you still want them to be able to do so and the reason for that is the fact that the brain processes things that are easy to pronounce a lot quicker and that makes people remember them more. If a person doesn’t have to struggle to pronounce the name of your website, they will remember it with ease and that means that they will keep coming back. If you combine this with the previous question that we spoke to you about, then you can see that making easy to spell, removing all unnecessary additions and making it easy to pronounce are a winning combination, so make sure to take a look at your domain name and see what you can do to improve it in those aspects.
Once you register a domain name there is no going back, so if you ask us it is better to be safe than to be sorry. We hope that you found this article interesting and that you will take the time and ask yourself these important questions before your domain name registration. We encourage you to do so because that may even end up saving you a lot of money in the long run.
After you have found the best domain name for your website and also found where to register it, you should consider an important aspect such as the use of free images. Read the following article and clear up many of the doubts about it.
The Main Reasons that explain why using free images for websites might be a bad idea
Thanks to the fact that we now live in a society that uses technology in their everyday lives, we are also now a society that has a pretty short attention span. What that means for anyone that wants to start a website is that the use of visual content is very important. Images are an excellent way for you to leave a great first impression and get a lot more conversions on your website. It will help you capture the attention of everyone that lands on your page and it will help you keep them there as long as possible. And while a lot of people are tempted to use free images for websites when designing their sites, the truth is they really aren’t a great choice for you. Today we are actually going to show you why free images are really not the way to go, so make sure to keep reading.
First of all, the quality of the images really isn’t that good. And when we talk about the quality we don’t mean the quality of the resolution, but of the image in general. The truth is that most free images and websites that take free images are created by amateur photographers and people that deal with photography in their free time as a hobby. A lot of the time, the images that end up in the free pile are simply the ones that weren’t good enough to be offered as paid-for images and they were rejected from the main library. Because of this you can be sure that the overall quality of the images won’t be that good even if the resolution is. When you have a business, professionalism equals legitimacy and images that are of poor quality will reflect poorly on your business.
Something else that a lot of people don’t know about free images for websites is that just because an image is online it doesn’t mean it is a public domain. Images, just like music and art, are also covered by copyright law and you cannot use this kind of material without permission of the owner of the images. If you do take an image that you found online and you use it for your professional website, then you will find yourself into legal trouble for copyright infringement. This is a legal process that you cannot win and that will end up costing you a ton of money and time.
The last thing that we are going to discuss is the fact that the free images that are online and even on sites that are specifically meant for sharing free images are already over used by people. Because of the fact that the quality of the free images out there isn’t really the best, the ones that are even of decent quality often get way over used. The more that you see a certain image the more its power and effectiveness gets diluted and that means that if your customers or readers see the same images on other sites, they will lose the faith and they won’t believe in your brand as much. When you are running any kind of business it is important for you to be unique, and unfortunately free images are not something that will allow you to do that.
As you can see, free images for websites have a lot of downsides to them. Using them can really damage your credibility and put a stain on your brand, so in our opinion splurging on a good and professional photographer and designer is definitely the way to go when you want to show everyone that ends up on your page that you are very serious about what you are doing and that you are committed to do whatever it takes to succeed.