Every business in the world has to have a strategy to work with, and in fact this is one of the very first things that you need to figure out. The right strategy can do wonders for your US business, but the wrong one can really damage it to the point of no return. The way that you market your business to your customers is everything and you want to make sure to do good research on your target audience in order to see which strategy will work on them, and since this is something that can take time, you should start working in this before you even start selling. If there is one strategy that will work for pretty much every business out there, then it has to be omnichannel marketing campaigns. This is a great way for you to give your customers the same shopping experience over all of the different channels, so it is really worth giving it a shot. In order for this strategy to work properly you need to have the right tools, and today we are going to be taking a look as some of the best ones out there, so make sure you keep reading to find out more about some of the top platforms in the business.
When speaking about giants in the ecommerce industry, Magento is definitely a name that has to be mentioned. This is a platform that has been out there for years and they are the pioneers for many different strategies, including omnichannel. Magento is a self-hosted solution which means that it will be better suited to someone that has a bit more technical knowledge, or at least someone that has help in terms of working with the solution. This isn’t to say that Magento is incredibly complicated to use, in fact it is completely opposite. Magento has a pretty simple interface and the problem is that some of the tools are so complex and advanced, that you may not be able to use them to their full advantage unless you know exactly what you are doing. This is a great solution that works seamlessly in the world of, both, B2B and B2C businesses, which means that you will be able to sell to regular customers and other businesses, if that is something that you want to do. You get amazing integrations with other channels and tools that will help you sell between the different channels seamlessly, all of which adds to the effectiveness of Magento in terms of omnichannel. The software itself is free and can be found online, and the price will end up depending on the hosting that you choose to use. You also have to keep in mind that you will have to take care of the hosting yourself, which means you will need to spend a bit more time dealing with the solution.
If you are looking for something that is a bit easier to work with and that won’t be as time consuming as Magento is, then Shopify is definitely a good option to consider. This is a fully hosted solution so that means that you won’t have to worry about anything that has to do with maintenance, which will leave you with more time to actually take care of the business, instead of the platform. Shopify was designed and built in Canada, but it is also available in the US and pretty much all over the world, which is great. It was developed with small businesses in mind, but thanks to the Shopify Plus solution you can now also use it if you have a larger business as well, which is great. Integrations are a key part as to why you should use Shopify for omnichannel marketing because it offers you a way to sell your products on Amazon and Facebook, as well as other platforms, and it gives you a way to do that very easily. One of the best things about Shopify is the fact that it is incredibly easy to use. Everyone, regardless of the level of technical knowledge can use it thanks to the super easy interface and it is a particularly great option for beginners. It is also pretty budget friendly. It comes in different monthly plans and you can choose the best one for your business, depending on what tools you need. Shopify Plus also has a few different plans that you can choose from, but with the Plus option you will also get a dedicated person allocated by Shopify which will be there and ready to help at any time, which will make dealing with this strategy even easier.
If you have a brick and mortar business and you are looking to expand into omnichannel, then Brickwork is a good option for you to consider. This is another SaaS provider, or a fully hosted solution, like Shopify, and that means that you will be able to take care of your business without having to worry about any of the backend processes since they will all be taken care of by the provider. The main goal of this solution is to help users skip the gap that exists between brick and mortar stores and ecommerce, and it helps do that by providing this solution which will help business owners establish an online presence, easily. The digital and physical gap is probably the most difficult one to manage when you are aiming for an omnichannel experience to your business, so knowing that the main goal of a platform is to help you with that can be quite encouraging.
All of the solutions that we spoke about above have the ability to help you manage the omnichannel marketing strategy, and at the end of the day, that is what you are looking for. All of them will be able to help you run the processes on all of the channels that you are using, while also giving you complete outlook on your business and stock and that will make your job much simpler. We hope that you enjoyed reading this article and that we have helped you find a good option that you can use for your business in the US.