Are you aware of the fact that Facebook Messenger has millions of active users? According to some statistics, this application is used by more than 1 billion people and many of them are checking it on a daily basis. This makes Facebook Messenger more popular than Twitter, Snapchat and Instagram. But, that’s not the best part of this special application created by Facebook. Namely, individuals and businesses can now sell with messenger too.
Many business owners have not taken this option seriously, but they are wrong. Just because they think that this is a simple communication app, this doesn’t mean that you can’t take advantage of it. The truth is that Facebook Messenger provides high engagement rates, something that you can’t expect on most platforms found online. It’s very easy to establish a professional relationship with potential customers in this way. People feel this form of communication to be more casual and more private. They are ready to talk freely and the entire sales process looks more natural compared to filling up contact forms and following emails.
When you get people on your Facebook Messenger account and you start talking to them, you’ll get a chance to create trust and establish long-term relationships. All these things mean that you have to take Facebook Messenger into account when you are selling things online. In this guide, we will show you how you can do this in the best possible way.
Switch from Call To Action methods and contact forms to FB Messenger links
Only a small number of people know that they can use a dedicated URL that can help people visit your Facebook page via FB Messenger with just one click. Namely, the world’s most popular messenger app relies on m.me links that lead to specific business page accounts. Let’s take an example to make things clearer. For instance, in case your business is called dogfoodusa, your dedicated, customized link to your FB messenger account will be m.me/dogfoodusa/.
In case you want to attract potential customers and start chatting with them, you should start using this customized link in every place where you are promoting your business. For instance, you can use it on letterheads, business cards, corporate stationeries, etc. It’s also a good idea to remove the contact form and use a button that redirects users to your unique FB Messenger account.
Furthermore, it’s also a good idea to utilize CTA (call to action) under each blog post or after the first paragraph or two paragraphs and simply nudge users to start using your FB Messenger right away. You can find a wide array of tools that can help you develop a striking CTA banner that you can use in your blog posts. Some examples of these tools include Optinmonster, Divi’s Bloom and Sumo.
Don’t forget to share your dedicated link on other social media platforms. It’s also a smart move to add this link to the bio/about us section on the profiles of these social media platforms. You can find such fields on Facebook, Twitter, Instagram, Pinterest, etc. So, the main point here is to share this unique link as much as you can. Make the people start talking about and on your Messenger account. The people that will get involved in a conversation like this are the ones that are genuinely interested in your products.
Share blog news and updates via Facebook Messenger
Another thing that can help people sell with the help of Messenger is to provide updates via Facebook Messenger. The most effective updates are the ones related to your blog section. Remember that you will have a list of subscribers on Facebook Messenger and you will have a chance to send these updates whenever you want. Our advice is to share one or two updates per week because sending too many updates will make people lose interested in your offer.
Once again, users can rely on different tools that can automate and/or simplify this process and one of these tools is Botletter. This is a popular chatbot tool which is very easy to use. In the case of Botletter, you can design a one-time automation feature that sends blog updates automatically and encourages users to read them. You will be amazed by the number of users that are willing to visit your website in this way.
Create Facebook Ad Campaigns only for FB Messenger
If you are not sure whether Facebook Messenger is a serious platform for selling and marketing your products, you should check Facebook advertising options. It turns out that there is an independent section for this type of ad campaigns. You can find it under messages objective.
So, if a user chooses messages as their objective, they are basically targeting to get involved in conversations with prospective buyers that are using Facebook Messenger. The visitors that you will get from these campaigns will end talking to you via messenger.
Just like in the case of other Facebook ad campaigns or ad campaigns in general, you will have to conduct some experiments and tests. It will take some time before you understand what works in the best way for your business.
Rely on bots
In case you are looking for ways to sell things with the help of messenger, you can definitely count on bots. Truth be told, they can’t act like real humans, but they can simplify the sales process. Consider this is a semi-automated method for handling conversations. There are times when you are not available on Facebook and these bots will replace you. After all, there is no need to get involved in these conversations when visitors are asking frequently asked questions. The good thing is that it’s not very difficult to use these chatbots and most of the providers are offering detailed instructions and customer support for those who are interested in using their products.
We hope that this guide will help you understand how and why sell products and/or services with Messenger.