According to the latest surveys and statistics, there is a growing number of companies that are conducting business operations online that rely on Facebook Messenger to handle client relationships. To put it in simple words, they sell products on Facebook Messenger. They use this communication tool to get leads, complete the sales process or to assist potential customers and help them make the right decision when they are trying to buy something online.
The fact is that Facebook has become one of the most used sources of information today. So, when a person initiates a conversation with the business, it can collect important customer data like first name, last name, Facebook ID, biography and more. In addition to this, Facebook Messenger allows users to get in touch with potential customers once the conversation is over or when the visitors leaves the website or business page.
We will use this guide to explain how businesses can use Facebook Messenger as a tool to complete sales and do business in general. It turns out that there are a few things that you can do to maximize the effects of using Facebook Messenger or Facebook in general.
FB Messenger as a tool to create new leads
Just like in the case of other business ventures, one of the most important parts of the sales process is to create new contacts. Obviously, you can do something like this easily when you are relying on FB Messenger. Remember that it’s also important to make them use their FB account to contact you because this is where they are sharing personal information about them that can help you.
So, if you want to get more people to your FB Messenger, you will have to turn on the Messages feature which is part of the Facebook Page settings. Next, you should download and install a chat widget on your website. This widget should help you initiate a conversation via FB Messenger from any place (any page on your website). But, how can you do these things?
Well, first of all, you will have to turn on the message feature. To do this, you will have to select Settings – they are found at the top of your page. After that, select General and choose Messages. Obviously, you should select the box located next to Allow people to privately contact by page. The last step in this process is to choose Save Changes. That’s it, you can now receive messages from visitors. Remember that if you want to turn on this feature, you will need admin privileges.
When it comes to chat widgets, it’s important to understand that these widgets make the use of FB Messenger simpler. You have to install these widgets on your website. Once you do this, any visitor with a Facebook account can initiate a chat in real time with your FB page.
In order to add FB Messenger widget to your website, you will have to install a widget. Most of these widgets are very easy to use and you don’t need special instructions to get started. Thanks to these apps, you can benefit from a few things including the opportunity to identify the contact within your website.
Get the most from FB Messenger with the help of your support or sales team
When the conversation behind, the sales or support team that you have must be proactive and manage contact requests. The bad news here is that the mechanics of Facebook Messenger doesn’t allow team chat management. As a matter of fact, users are unable to redirect conversations to specific members of customer support staff. That’s why you will have to use an alternative management system.
In order to get the most from this, you will have to pick a platform that lets more than one user communicate within the interface. There are a few good examples of platforms like this including AgoraPulse, LiveChat and Callbell.
Maximize the effects of contact info collection
When the chat management is taken care of, it’s crucial to figure out how to handle and use the information gathered from the users. Keep in mind that Facebook is one of the best sources of information on the World Wide Web. This means that analyzing and understanding conversations with your potential customers can help any business figure out how to create new sales.
Let’s take another example to explain these things. When you collect a huge number of contacts, it’s possible to develop a custom audience. You can target this custom audience via Ads on Facebook. In other words, Facebook will not search for individuals that have a lot of common with the contacts that you have already talked to via Messenger. To put it simply, you will get in touch with users that are showing genuine interest in purchasing your products or services.
Facebook Messenger has become an efficient and beneficial CRM tool. This is a tool that you can use not only to sell products but also to enhance customer relationship. In addition, people can use it to create new customers and keep the existing customer loyal.
We have revealed a few things that you can do to maximize the positive effects of Facebook Messenger on your sales and business operations in general. The guide we’ve shared teaches users how to activate Messenger through their Facebook business pages, download and install chat widgets designed for FB Messenger and use these widgets on their websites, select a platform for handling Messenger messages within customer support teams and use customer data to get new leads.
To be honest, this process takes some time, but in the end, it’s worth it. Don’t expect to witness positive effects right away, but with a good plan and a few experiments, you will get the results that you want in a few weeks. Don’t hesitate to use Facebook Messenger for business purposes because if you are not doing this it’s very likely that your competition is already doing it.