Even if you are new to the world of eCommerce, you’ve probably realized how useful social media platforms can be. One of the platforms that have grabbed the attention of successful online business owners in the last couple of year is Instagram. This is one of the top social media platforms used by many people around the world. Instagram can be used as a tool for leads and sales. If you want to sell with Instagram, you should know that there are many options to do this.
One of the options for selling with Instagram is to use apps. Actually, there are a few apps Shopify Instagram solutions that can help you. But, before we highlight the details, let us say that there are a few other things that you should take into account when you want to sell on this platform.
Using Shopify to sell products on Instagram
First and foremost, one of the best ways to start selling products and services on Instagram is to use Shopify, the planet’s leading eCommerce platform. Keep in mind that if you want to use Shopify for this purpose, you have to ensure that your business is based in a country that’s supported for business operations by Instagram. The UK, Canada, the United States, Brazil, Mexico, Australia, France, Germany, Japan – these are some of the countries that are supported by Instagram.
So, if you already have a Shopify-based store, you can count on the Instagram sales channel if you want to sell products via Instagram. With the help of this channel, you will be able to connect the products that you are already selling on your website to the business profile you have on Instagram. Prior to the addition, you should check whether you have a Facebook business page and that your products are added to the Facebook catalog. Without this catalog, you won’t be able to sell things on Instagram. On the other hand, users can create a FB product catalog via Shopify with the help of the Facebook sales channel.
If you want to add the Instagram sales channel on Shopify, you should go to the administration area and use the + button located next to the Sales channels tab. Next, you should find the Add sales channel and select Instagram in order to find information about this sales channel. After that, you should select Add channel. The process ends when you log into your FB account and authenticate the Instagram account.
Don’t forget that Instagram will have to review your request before you get approved. In addition, you should know that Shopify is unable to activate the product tagging option for your online store. Once you get approved, you will notice a notification on the Instagram profile.
The next step in this process is to manage the product catalog. Feel free to add this protocol directly from the Shopping page found in the options and features of your business profile on Instagram. Launch Instagram and open the profile options. After that, visit the Settings section. Next, click Shopping and confirm the Facebook account you have. In case you can’t find the Shopping section, click Edit Profile and simply confirm that you’ve established a connection between your Instagram business profile and Facebook business Page. The next step is to choose a product catalog and click Done. This step will finish the procedure.
The product descriptions you have can be altered. Whenever you want to modify the product description or the price or name provided in the product tag info, you will have to edit the product listing directly on Shopify. Once you are finished, you will have to publish the modified product to the FB sales channel.
Shopify apps that support Instagram sales
Even though Shopify has many different native features, this eCommerce platform is known for its apps that can improve the functionality of any online store. What’s even better is that these apps found in the Shopify App Store can be used on Instagram and they can definitely help you boost the sales.
For instance, there is an application called Smile.io which gives users a chance to create loyalty points programs. This means that any client that will become a follower of your Instagram profile will get loyalty points. According to many experts, this is one of the best ways to create a solid base of followers.
Next, with the help of applications like Adroll, you can re-target visitors that you’ve lost. In other words, visitors that have once used your online store, but stopped shopping. Wit Adroll, you can use ads and email campaigns on a wide array of platforms like Facebook and of course – Instagram. It would be a great thing if you can turn a one-time visitor into a loyal customer and this is exactly where applications like Adroll can help.
Instagram is all about imagery and Stamped.io can help you take advantage of images. Namely, if you use stamped.io you will be able to generate galleries with the help of your Instagram photos. After that, you can display these galleries in crucial conversion pages located on your eCommerce website. Stamped.io is here to help users increase the number of followers and provide access to a new channel where potential clients can browse and buy products without any hassles. The complete process of buying products can be finished directly on Instagram.
Outfy is another interesting application that lets Shopify/Instagram users connect their social media accounts and manage them from one place. In other words, if you have prepared a post that you want to share on social media (including Instagram), all you have to do is to post it on Outfy and it will share that post on all social media accounts you’ve added automatically.
Finally, we have Push Nova, an application that delivers push notifications to clients. You don’t have to send emails to get the attention of your followers – you can use Push Nova to send notifications about new Instagram posts via Facebook or other modern sales channels.