Being a business owner can be a lot of fun. You get to be your own boss, you can set your own working hours, you can set your own paycheck and you can pretty much leave all of the “heavy lifting” to your employees. However, when the fun and games are over, being a business owner is actually incredibly stressful. You have to deal with every major and small decision that is necessary for the business and while you can leave the working to the employees, you also have to realize that in order for you to be able to do that, you need to find the right people. All in all, you need a lot if skills, time and patience in order to manage your business online, and a few useful tips here and there can’t harm you either. Today we are going to be talking about some of these tips that will help you keep on top of your business, so make sure you keep reading until the end in order to find out more about them.
If you are looking for a tool that is reliable and that you can really trust, then Google analytics is the way to go. If you are not familiar with Google analytics, then the main point that you need to know is that it is a tool that will help you figure out and review where your success level is. There are a few really great benefits to this tool. The first one is that it is completely free. We love a useful tool that you don’t have to pay crazy amounts for, and that is exactly what Google analytics is. Another reason why we love this tool is the fact that it is incredibly easy to understand. When using this tool you will be able to see you audience and understand exactly how your visitors are getting to your website. This is very important because it will help you see which channels are really working for you. You will also be able to see what your visitors are seeing when they are on your site and that will help you improve it. You will have the ability to record all of your conversations for things like sales, downloads or contacts and the great thing about that is that you can always go back to them for reference, or just in case an issue ever comes up- you will always be prepared to set the facts straight. All of this data that you are going to get is really going to help you shape your business. You can see which pages attract the most customers and where they spend the most and least time on your website, and you will get all of this and much more for free, which is excellent. You will have to create an account, but we feel this is completely worth it.
A lot of people are under the impression that email marketing is over and done with, and if you are one of those people, we are here to tell you that this is definitely not true. In fact, if you are using it properly this can be a very powerful online tool that can give you more customers, more business and better overall communication with the customers. The best part is that you will get increased revenue, at a very low cost to your business, which is always a great thing. If you are wondering how you will be able to effectively manage a business in Canada with an email marketing strategy, then we are happy to say that there are a ton of different solutions that will help you deal with this easily. Most of these solutions can be found as a part of ecommerce platforms, like Shopify, and are incredibly easy to set up and work with. All you will have to do is import your email list and all of your contact, and you can immediately start working. If you are still not sure how you will benefit from this type of marketing, then let us share a bit more with you. A good email with the right offer or discount can make all of the difference in the world, and with the help of the right software you will be able to achieve that. A good software can actually help you compose nice looking emails that won’t confuse the customers and these emails also come with tracking codes that are build in which will help you see which email addresses are still engaged with your brand. This type of marketing is a huge reason as to why you have to make sure to collect as many addresses as possible, since as you can see, they can really end up being useful in terms of management.
A good platform for online retail
Individual tools are a great way for you to get the necessary help you need, but finding something that can help you manage your entire business is a win, and we believe that this can be found in the form of an ecommerce platform. These platforms are incredible all in one tools which can help you manage everything, from inventory to your customers and email list, and it is all about finding the right one for your business. A personal favorite of ours is Shopify. This is actually a Canadian based solution that is incredibly easy to use, very simple to set up and perfect for small businesses. So, if you are on the hunt for the right platform then we definitely think you should try out Shopify, or if you have a larger amount of revenue and sales, maybe even check out Shopify Plus.
A few good tips and tricks can make all the difference when it comes to how you manage your business, not just in Canada, but all over the world. These tips will work for you no matter where you are in the world, so don’t be afraid to try them out. We hope that you enjoyed reading this article and that the tips we gave you will really help you better your business as a whole.