Managing an Ecommerce Business

Wix vs. Shopify – The most requested website builder comparison for businesses in Australia

Despite the fact that a lot of people think that building a website is a piece of cake, we have to say that it really isn’t that simple. For a lot of people getting the perfect website means hiring professionals that will help them out, but if you don’t really have the budget to do something like that, then you shouldn’t despair because there is a solution for you as well. Thanks to the fact that online retail is incredibly popular and is growing every single day, there are a ton of tools that you can use in order to get the perfect ecommerce. When it comes to solutions that will help you build your ecommerce, two incredible options are Wix and Shopify, however these two are pretty different. Because of that today we are going to take a look at both of them by making a website builder comparison, so make sure you keep reading to find out more about them, and hopefully get a better idea of which one is the way to go for your business in Australia.

Wix

If you feel like you have seeing and hearing this name everywhere, then we can definitely tell you that you are right. The marketing team behind Wix has been hard at work making sure that they reach as many people as possible, and probably one of the best things they did for their solution is create YouTube ads which have gone viral and really increased the amount of people that use this solution. And because of all of those commercials, a lot of people now wonder whether the platform actually works, and that is exactly what we are going to be taking a look at today. Wix was one of the very first platforms with a drag and drop type interface to hit the market, and because of that it should be no surprise to you that it is one of the most intuitive and user-friendly platforms out there, which makes it absolutely perfect for any users that are beginners and that don’t have a lot of technical knowledge. A great thing about the Wix platform is that it hasn’t stayed the same because the people behind it have really been working hard on making constant improvements and constantly refining it. All of the refining and constant work on the platform is really obvious and you will be able to notice the differences right from the moment that you log on to your account. The entire process of building your website is incredibly smooth and really simple, while still being able to yield professional results. You won’t miss anything when it comes to tools or extra features for you to work with, and the design options are some of the best out there, with over 500 themes that are already preloaded to the platform. When it comes to the pricing, this definitely isn’t the cheapest option out there, however you will definitely get your money’s worth, while also being able to find something that suits your budget.

Shopify

When looking at the Shopify website builder and comparing it to Wix, there are some things that we can immediately see as similarities between the two. First of all, Wix is a popular platform, but that popularity is surpassed only by Shopify which has turned into a worldwide phenomenon. The ease of use is another thing that they have in common. The platform also has a drag and drop style interface and it will make designing your website really easy and simple, even if you have no technical knowledge or experience. The design is yet another thing these platforms have in common, and Shopify has some of the most beautiful and professional looking templates. You can get premium ones which are some of the best in the business, but if you don’t have the budget then you can always just go for one of the free ones which will look incredible too. This is a fully hosted solution, which means that you can completely dedicate your time to making sure you take care of your business instead of having to worry about all of the different aspects of maintaining a platform. There are more similarities between these two solutions, however he biggest difference between Shopify and Wix is the fact that Shopify is specifically an ecommerce platform, combined with a website builder. So, if you are looking to build an ecommerce, then Shopify is definitely the way to go for you. Even though Wix will give you ecommerce tools and functionalities as well, the truth is that Shopify was built to do this and offer you everything you need in order to make sure that you have the best ecommerce website out there. And while Wix has around 500 tools, Shopify has three times that amount in its App store, so you will be hard pressed to leave it without finding exactly what you were looking for in it. Shopify is also the much more scalable option between the two and we have to say that if you are looking for something that will allow you, and give you the tools you need in order to grow your business, then this is the better option for your business in Australia. When it comes to the price, Shopify also isn’t the cheapest option on the market and there are a few different plans that you can choose from, as well as the Shopify Plus solution which is even better suited for businesses that have a clear focus on growth.

Even though both Wix and Shopify are website builders and have a lot of similarities, it is also pretty clear that there are a lot of differences between them as well. We believe that both of them are excellent options and that both of them will help you build incredible websites, and at the end of the day it will really come down to the amount of ecommerce tools and capabilities you are looking for, for your business. We hope that reading this comparison will help you make the right decision for your business and that you will make sure to check out both of these platforms after you are done here, because a clear look at them is another great way for you to make this difficult decision.

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